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The Professional Master’s Degree Website Management Engineering of TECH trains experts capable of managing the steps involved in web site management and implementing marketing automation
Marketing automation is the use of software to perform marketing actions in an automated way, which helps companies to make processes more efficient and offers the opportunity to track them. Due to that fact, the Professional Master’s Degree Website Management Engineering focuses on understanding and identifying the benefits that this system offers such as developing complex marketing processes, supplying more efficiency, reducing costs and time, and achieving better control of marketing actions.
There are two essential procedures to transmit to users the benefits that the product or service offered by the company can provide them and bring them closer to the purchase, these are lead nurturing, which are email chains that are sent automatically after the visitors of a site carry out a specific action, and lead scoring, which consists of evaluating in which phase of the purchase process is each lead that appears in the company’s database. So, the success of marketing automation is creating a detailed and calculated strategy and there are some steps to implement it:
- Review and analyze: It is necessary to make an earlier analysis in order not to waste resources or not to meet exactly the needs of the leads.
- Content + Automation: The binomial of inbound marketing and automation should always go hand in hand. It is a wonderful opportunity to improve communication and refine the content that is published.
- Personalize messages: There are many tools available to make it appear that all communications have been written in a personalized way, as generic messages are unattractive and are unlikely to gain traction.
- Segment: Offer users the content they need at each moment, no more, no less. It is necessary to create a logical chain of content that allows to bring the lead closer to the moment of sale.
- Attract and keep customers: Getting new customers should be as important as keeping existing ones; recurring purchases by existing customers can account for up to 60% of sales.
- Set smart goals: It is important to use SMART aims and set realistic short, medium and long-term goals.
- Analyze and change: as your marketing automation actions are executed, you need to use easy-to-interpret metrics to check if they are on the right track.
With all the above, the aim of marketing automation is usually to get commercial opportunities, to be informational, as it would be in the case of an automated chain that informs about a webinar, but it could also have a conversion aim.
Professional Master’s Degree Website Management Engineering
TECH Technological University created this master’s degree to provide expertise to help professionals to build, manage, evaluate, and monetize a large-scale website from a global perspective, in this way, the students will get knowledge to develop projects to have its own web engineering department, which allows them to work on their own for other clients or to design and develop their own project to go to market and generate income.
In addition to the above, the digital era means staying hyperconnected with all kinds of devices, considering that the Internet world has evolved at an unstoppable pace in recent years, so the demand for websites has increases every day. For that reason, the institution guides web programming languages, website engineering, and architecture, web security systems, web services administration, as well as ethical and legal aspects of the web.
Considering the earlier point, the content structure is focused on methodologies for web application development, e-Commerce creation and administration, web programming languages, web server administration, architecture, security, website security systems, marketing, analytics, user interface design and programming, automation, sales funnels, among others.
Re-Learning Method
The Professional Master’s Degree Website Management Engineering of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule.
It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.
TECH Technological University
TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.
Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.
Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.
