SEO, or Search Engine Optimization, is an important component of any SEO strategy. It is the process of improving your website’s visibility in search results. But SEO is always changing because search engines change the way they work all the time.
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In addition, you should be aware of the following major changes:
What Has Changed?
The goal of your search engine optimization (SEO) efforts should always be to improve the overall quality and relevance of your website for users. However, the new Google algorithm will place an even greater emphasis on the user experience than before. It is not enough to have good content; you must also have high-quality content that answers searchers’ questions and improves their lives.
What makes a piece of content trustworthy? Expertise, authority, and trust. There are three elements to consider: expertise, authority, and trustworthiness. If you can demonstrate that someone has expertise in a specific field or topic (and is willing to share it), people will listen when they discuss it online. In other words, if you want people to read your blog posts or listen to your podcast episodes, make it clear that they will benefit from them.
Mobile-first indexing – As evidenced by its decision last year (2019) to change how it indexes websites for search results pages, Google now treats mobile as its primary platform rather than desktop (SERPs). In other words, if a visitor finds one of these SERPs on their phone rather than their laptop computer at home or work desktops inside an office building somewhere in town…then mobile devices will take precedence over any other type of device used by humans today.”
Expertise
Do you have any knowledge? If this is the case, you will rank higher in Google. Are there experts in your field who will recommend your site as a reliable source of information on your topic? If not, go out and get some!
How trustworthy is your content? This relates to the quality of your website’s work—are you providing original research and analysis to help people make informed decisions about their lives, or are you simply copying from Wikipedia? Google can tell which is which and will make the appropriate decision.
Content Is Still King
As you may have heard, it’s also what search engines want—though they approach it differently now than they did previously:
If you have high-quality content on your site, Google will likely reward you with higher rankings (and therefore more traffic).
If your site lacks sufficient high-quality content, Google may penalize or even remove those results from their index (which means even fewer people would be able to find them).
Mobile-First Indexing
The latest SEO change is mobile-first indexing. With this update, Google will index websites based on their mobile versions. The desktop version of your site will only be used if a user visits it directly or via a link. In other words, if a user searches for something on their phone but doesn’t find what they’re looking for in the search results, they’ll see links to pages on your desktop site—but not vice versa.
Site Speed
Site speed is a factor in the mobile search ranking algorithm, so it will become more important over time.
One method is to use Google’s Lighthouse tool or something similar to determine how quickly your website loads on different devices. This data can then be used as a benchmark for future performance improvements.
Voice Search
Voice search is becoming more popular, as are voice assistants such as Amazon Alexa and Google Assistant.
According to a Google-commissioned study, 68% of consumers want to use voice search to learn more about a product or service. This is good news for businesses that have implemented a mobile-first strategy and are already working with SEO (search engine optimization) agencies on the content of their websites.
Visual Search
Visual search is the ability that allows you to search for an object based on its image. It’s a new way of searching and it will be much more important in the future.
Google, Pinterest, and Amazon all have Visual Search built into their products. You can find similar items by uploading or photographing something and not typing any keywords! This feature has been available for a few years, but it is still not widely used by people who do not frequently make online purchases – this may change soon.
Conclusion
We’re still figuring out how these changes will affect SEO and how we should react. One thing is certain: you will not be able to rely on old strategies. You’ll need to ensure that your content is truly valuable and relevant, that it’s mobile-friendly (and easily accessible by voice), and that you have at least a 60-percentage-point site speed rating.
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